This movement can be seen at the top of Amazon’s virtual assistant Alexa – the outer edge of which lights up blue when in use. But the move was judged too basic: it looked too much like a standard symbol used when loading an app or software. Amazon movement mark that could not be registered. Amazon motion mark Here is an example of a movement mark – also circular – that could be registered: Registered movement mark.
Here is an example of a movement
Sound marks In the past, a sound mark was difficult to make visible in the trademark register; it was only possible on the basis of a staff. But then you Nondepository Credit Institutions Email List still don’t know much, even if you are familiar with music theory. Because even if you can read music, you still don’t know what the mark sounds like. For example, with which instrument the notes are played.
That threshold is not always met
You can now make a sound mark known in the register by means of a digital file, such as an MP3 file. So much easier for the general public to understand. And again, not every sound qualifies for registration just like that. There must be a distinctive character. That means in the case of a sound that it cannot be too generic or unobtrusive. Well-known sound brands are the world-famous lion roar of film company MGM or the whistle tune of Coolblue.