It can be implemented in different ways and levels. This varies from sending your Google Click Id (GCLID) to your CRM. To a complete export of your CRM data to a DMP or Analytics platform. You can read more about OCT in this article . 7. Novel content: inboundmarketing-trend 2022 Creating the usual blogs and articles is good for traffic, but not always enough to keep your audience informed.
Attract, engage, delight
More and more contact is being sought with the target group. Now novel content sounds a bit like an old marketing term with a new look, and in fact it is. This mainly concerns a format Saudi Arabia B2B List in which you create a sense of urgency for your target group (also nothing new thanks to Stories, TikTok and Snapchat). Another important aspect is that the target group gets the feeling. Think polls, quizzes, curated content, et cetera.
Too much focus on sales
Whatever the way to apply novel content to your marketing strategy, make sure your content is relevant to your business and fits your target audience. Because in the end it’s all about the right message at the right time. Attract, engage and delight remain the keywords here too. Also read: Making the most of inbound marketing with the REAN model Key take aways marketingtrends 2022 To be fair, trend lists have looked the same for years.