Not a word is said about their product and yet the text and the image communicate everything. That Nuud stands for. ⋅ Subject line of the email below. Hello, very nice creature Example original newsletter What Nuud does is write. Newsletters in the context of their broader branding. They don’t see their emails as a way to sell products, but to anchor themselves in the memory of their target audience as a pleasant, sweet, accessible brand. To increase the open rate,
Like Bram Thiry’s previously mentioned
Nuud cleverly uses strong words in the subject line , which are proven to get people to click. You will see further down that some other brands also do this. As a Nuud subscriber, I know that a new email from them will always put a smile on my face. And that’s Georgia Phone Number List a lot better than the alternative: a brand that does nothing but brag about how great their product is. 2. Impact Copywriting’s Lifelike Newsletters Copywriter Bram Thiry of Impact Copywriting proves that a newsletter doesn’t always need a slick graphic design to stand out .
By taking unusual topics as an approach
His newsletters are very simple in format: just plain text on a white background, at most with an image inserted in between if necessary. Despite the lack of a sleek design, his emails stand out. And that’s thanks to the lyrics. He uses everyday, recognizable situations from his life to make a link to his work as a copywriter. The emails are full of humor, which ensures that I always enjoy reading them. Below is an example of one of Bram’s writings. ⋅ Subject line of the email below: It makes you spontaneously happy.