Retention as a basis, but also as an opportunity for growth

The company is doing the same with the Kindle. Kindle users order more from Amazon. That way Amazon earns back the hardware. The payback period is then easy to calculate. This sounds like a logical strategy, but the basis of this type of combination is often laid by small, simple experiments that test whether it works or not. In this way, the investments of both time and money can flow almost automatically to the most promising innovations.

Good retention figures should

15. Branding and performance go hand in hand It needs little explanation that a strong, good brand can have a major impact on a company’s results. However, branding online doesn’t always get the attention it should in many cases. Precisely to Greece B2B List improve those results. The explanation behind this is not difficult to find, but at the same time not always logical. It already starts with the structure of many companies.

However, that does not always

In 2022, many companies will still have a communication department that is concerned about the brand, while the online or marketing performance department is concerned about achieving the measurable sales and profit targets that are there. Not logical, because all marketing activities should contribute to both the financial result and the brand. For which company is high brand awareness the ultimate goal?

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