Redistribute advertising budgets

But through Google Chrome, Google’s advertising revenues depend on its browser’s market share. If people massively switch to browsers such as Brave and Safari, Google will no longer be able to track their surfing behavior. What does the future look like? It is clear that third party cookies are gradually becoming a thing of the past. The question now arises: which way will we go?

What should those companies do?

Will Google be able to reinvent targeted advertising and further cement its monopoly, or is there a future in which user data is protected and even controlled by the users themselves? Someone who is Googling for cookies. How can companies Norway Phone Number List prepare for the cookie-free future? What does this development mean in concrete terms for companies that spend part of their marketing budget on targeted ads ?

Advertisers currently using third

Will they still be able to rely on user data for targeted advertising? How can they prepare for a future without third party cookies? Shift to first party data Today, many companies rely largely on Google’s data for their digital marketing. The collection of profile data is largely based on third party cookies . Google Analytics is also considered a ‘third party’. So companies will not even have access to the user data of their own websites.

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