Recruitment marketing: opportunity for many companies

You can also view pinboards of related articles or search for similar products. With Bing Visual Search it is possible to search for a part of a photo. If you have a photo of a nice dining room, but especially like a specific chair, Bing Visual Search makes it easy to find where to buy it. Google has been active with Google Lens for a while now . With Google Lens you can also save things like a photo of a book and the summary and view reviews.

The greater the challenge

You can also read about an artist during a museum visit, find similar products and see where to buy them and more. Visual search via Google Lens. Visual shopping Google introduced shoppable ads to Google Images after the company realized that about 50% of consumers were encouraged to make a purchase by an image. Only 8% of online Czechia B2B List  Czechia B2B List retailers currently offer image search functionalities, while the younger generation especially enjoys being able to search in this way.

Many companies are still at the beginning

In fact, at Pinterest, 80% of users start with a visual search before making a purchase. Smart advertisers know how to make good use of this. 10. Conversational commerce The way companies communicate with their (potential) customers has changed considerably in recent years. As a company nowadays you have to be in many different places at the same time in order to meet all expectations.

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