Then of course I don’t want the neighbors to see that I’m wasting a lot of energy in other ways. Because then my reputation as a ‘sustainable person’ might be damaged. We can use this in campaigns such as the ‘Everyone is doing what’ campaign. We can further motivate people motivated by affirming and maintaining a green reputation to remain consistent in their sustainable behavior by ensuring that they share their sustainable actions with those around them.
Finally, it can help to set sustainable
So, for example, by encouraging people to share their actions on Instagram or Facebook. Or to put a sticker or poster on their window that shows that sustainability is important to them. Photo with two sustainable actions. Foot-in-the-door technique (FITD) A second way to reduce the Ecuador B2B List moral licensing effect is to link a green action to people’s own identity . We also want to remain consistent with ourselves. You can respond to this by linking good behavior to people’s standards and values.
serving standard vegetarian meals,
For example: if someone buys solar panels, emphasize that sustainability is apparently important to that person, in order to build the identity of a ‘climate-conscious person’. Finally, it can help to set sustainable actions as ‘the norm’ or ‘standard’. So: serving standard vegetarian meals, as an employer, offer a standard public transport allowance instead of providing a company car, or sell sustainable products as standard. This prevents people from continuing to see sustainable behavior as ‘special’ (and then compensating for this again.