Also good to know: you can display all statistics nicely in dashboards by using Google Datastudio. Handy for your own archive or to present to your team. Statistics dashboard Google Datastudio. Rate videos? Look at your website goals! Videos on your website can do a lot for your brand. But they are always part of the relevant page and ultimately of your entire website.
Videos are successful if they contribute enough to your Page objectives. The function of website videos may vary depending on the purpose of the page. 2 examples: 1. Goal: more involvement with your brand You may want to mainly Slovakia Email List inform, inspire or convey an atmosphere on a certain page. Video is an excellent tool for this. This is above all an engagement tool and not an ‘aggressive’ conversion tool.
the whole picture
With video you generate engagement with your brand and strengthen your image. The long-term value of this cannot be underestimated. To a certain extent, this value is difficult to measure. This way you don’t know which viewer will come back to you later or recommend you to friends by seeing your video. But you can see an immediate increase in engagement with your brand. How?