Everything above the fold is the part of your newsletter that is immediately visible, without having to scroll. Of course, you have to take other proportions into account on your mobile. The image below is a good example of McDonald’s. They are immediately visible with the right message, without having to scroll. newsletter design tips 2. Less is more The internet is full of tips and tricks about call-to-actions.
Images make your message
Don’t use ghost buttons , for example. By ghost buttons we mean buttons where the background color is the same as the background color of the object they are in. Did New Business Leads Email List you know that a red button can actually be a deterrent? On the other hand, red grabs the reader’s attention. Difficult all. There is one principle that you can test with: less is more!
Image vs. text ratio
Research has shown that offering too much choice means that the consumer, or in this case the recipient, cannot make a choice. So the less choice you offer your readers, the higher the click chance. Therefore, determine the purpose of your newsletter before you send it. Also read: Email Marketing: 8 Tips for Higher Relevance & Better Delivery 3.