What works for one doesn’t have to work for another. The fact that email marketing is hugely successful for one company does not automatically mean that it will also be true for an industry peer. Online marketing has become so specialized in recent years. That I sometimes call it ‘specialization inflation’: Specialization inflation occurs. When you’re so convinced of your own specialty or tactic. That you have trouble adapting to the environment.
Because digital marketing professionals and internet agencies often specialize in certain tactics (such as SEO, SEA, content creation, email marketing) it sometimes becomes difficult to see the bigger picture and base strategic choices on market dynamics Panama Email List that are unfolding. Specializing in a certain tactic or industry helps you as a professional or agency to grow faster.
online and digital are new
The only question is whether this growth can also be sustained in a sustainable. Way in a world that is changing faster and faster. How so There is no simple solution to this first pitfall. Because there is no one-size-fits-all solution. If you want to form an online strategy within a team that forms a good starting position in the core, you will first have to create an overview.