Nike let you know early on

Collabs from Nike and for example artist Piet Parra , Kanye West or the Japanese fashion store Atmos are instant hits. The most recent example is the hype surrounding the Patta Waves pack. With the release of the first iteration, the Patta x Nike Air Max 1 ‘Monarch’, the next colorway was already hinted at. Also called color way . Soon, zoomed-in photos with snippits of the following must-haves were circulating all over social media, forums and WhatsApp groups. Screenshot of the @AirMAFK account on Instagram.


Tweed pack – source: @AirMAFK on Instagram. The WhatsApp group: a contemporary society An important part of the community are the many WhatsApp groups about sneakers. Often you are only admitted via-via and you have American Samoa B2B List to comply with the rules of the administrators. Think of ‘respect each other’ and ‘sell counterfeit = get out’. A good example is the GruppoBigFeet45+, a group for people with sizes that are above average.

contemporary society

In this group, members offer their sneakers at a friend’s price and ask each other for advice on matters such as the value or authenticity of a model (price check, legit check – PC/LC). There is also talk about the (un)reliability of certain traders and people help each other in the search for that one pair that is still missing from someone’s collection. Also read: Can you share content from others on Instagram?

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