But at PBB it can also be smart to focus on micro-conversions. (For example an engaged web visit ) with such campaigns. If you set this up in the right way, you also get view-through conversions . This way you can say a lot more about the effect of your YouTube campaigns. Facebook Facebook It is also possible in Facebook to. Carry out a Brand Lift Study by asking the target group a short question.
The common thread
You can now also set this up in the account itself , although here too a minimum budget of $5000 per week is recommended to achieve significant results. In addition, there has been an extra feature within Facebook for a while: Estimated increase in Building, Hardware, Garden Dealers Email List ad memory (people) . This is a metric with which you as a marketer can see an estimate of the increase in consumers who will remember your branding message when asked 2 days later.
Performance based branding
There is also the Optimization Increase in ad recall , where Facebook uses machine learning to show your branding within your targeting to people they think will remember the ad after 2 days. Although it is a reasonable black box at the moment , it is an interesting metric to gain more insight into the effect of your campaigns. More and more possibilities to measure For example, we notice that the major platforms such as Google (YouTube).