These are all valuable insights with which you can say a lot about the performance of your branding campaign. You can even roughly track the return on your branding spend. Compare website and purchase data with your branding spend in the same period. Do you see a growth compared to other periods without branding? Then you can draw a tentative conclusion of what you as a brand are really getting back from your campaign.
expressions on YouTube
And you can estimate your return on branding spend. When it comes to online branding, marketers often find it difficult to make the impact concrete. Yet many platforms today have multiple options to properly measure that impact. This is precisely the added Manufacturing Email List value of PBB. By measuring the different metrics you can make very concrete how your online branding campaign is performing.
Are you too busy
Google analytics logo Get started with Google Analytics 4 With regard to Google Analytics, do you still use Universal Analytics (UA) instead of Google Analytics 4 (GA4)? Then you miss opportunities! Although GA4 is still in (open) beta, it offers more insight into your display & video campaigns . While UA only reports on click interactions, GA4 also makes it possible to gain more insight into view interactions.
