Marketing lessons from the sneaker world

Screenshot of the sneaker account @air_beau23 on Instagram. Source: air_beau23 on Instagram. Countless profiles are therefore filled with semi-professional, user-generated content . For many collectors it is an art to post beautiful photos themselves in which their shoes play the leading role. The number of followers of these accounts can reach into the hundreds of thousands.

Although the sneaker

Thus, with the help of passionate ambassadors, sneaker giants reach millions of potential customers without spending a single cent. It is striking that there is rarely Venezuela B2B List a face on the profiles. The content (and username) is therefore almost never linked to someone’s personal life. On the one hand, this reinforces the role of the shoe. On the other hand, this is also a safety measure.

The set-up almost makes

After all, a collection worth €50,000+ is no longer rare. Screenshot of the sneaker account @NikeairM3II3r on Instagram. ‘Sneaker circle’ – source: @NikeairM3ll3r on Instagram. greed for collecting A shoe does not just become a popular collector’s item. This is preceded by a well thought-out process. What works for kids at Pokémon (Gotta catch ‘m all), works the same for sneakerheads.

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