Due to such developments in the online marketing world, the customer is no longer king, but becomes a victim of his own data. As long as tech giants such as Google, Apple, Microsoft, Facebook or Amazon in particular continue to use (limited) consumer profiles for more and more purposes, they will have more and more influence over them.
Think of loyalty cards
We’re trapped in bubbles If techniques such as artificial intelligence. And algorithms are used more widely, placing consumers. In specific bubbles will only increase. For example, the consumer is caught. In a bubble defined for him by a company Togo Email List and he often also pays for it, such as via so-called attractive subscriptions. Another phenomenon is the concept of “free”.
Marketers would prefer
In exchange for your personal data, you will be offered certain. Services or products without payment. The result is that the consumer can no longer separate from the. Owner of his data and that his (obsolete?) data can continue to be used for life. It will also be difficult for him to free himself from that provider. In his online activities, he can continue to be “harassed” by messages in various. Ways based on that available data and, moreover. Also be offered purely selective information.