Can website visitors handle long-form content? According to Julian Shapiro of Demand Curve , we should no longer look at the attention span, but at the ‘consideration span’. Content must immediately grab the reader’s attention, otherwise they will drop out. So you have to get to the point almost immediately and entice the reader to keep reading. By sharing in-depth and informative articles, you strengthen your expert status.
As mentioned, content creation
As a result, website visitors will return faster if they want to know more about the topics you write about. It is therefore important that you always write from the same themes that suit your business, so that website visitors know what to expect Nigerian Email Database from you. Also read: Learning? 19 inspiring podcasts about (content) marketing Long-form content op Google Another reason why long-form content has been getting a lot of attention lately is because it can help with your visibility on Google.
AI can also do the preliminary
The number of words you write may not be a ranking factor, but according to Backlinko , the time someone spends on your web page does influence its visibility. Search engines look at ‘time spent on page’. Finally, long-form content can provide more backlinks and social shares. This makes you more visible and it has a positive effect on your authority status. In short, long-form content should not be missing in your content marketing strategy.