Number of viewers Viewing time Number of ‘seek’ moments. Search’ through the video Aantal fullscreen-views These are all metrics that come directly from the viewer’s interaction with the video. These are absolutely relevant and important, but at least as important are the indirect results (from watching the video). Indirect results If you want to see the whole picture and interpret the statistics as accurately as possible, you have to look beyond the instant video results.
The right data in clear dashboards
That means you have to look at the broader context: the actions and behavior of the viewer after seeing the video. There are two reasons for this: 1. Direct results are not enough because website videos have a supporting function. That is Sierra Leone Email List why it is especially important to know what a visitor does after watching. With this information, you can determine how much engagement the video has generated from the viewer and thereby contributed (directly or indirectly) to the goals of your Page.
Instant viewing results can actually show
For example, the following questions are interesting: How many people request a quote or demo after watching the video? How many pages on your website does the viewer visit after watching the video? Which pages does the viewer visit after watching the video? These numbers, compared to the same data regarding non-viewers, tell you something about the specific contribution of the video.