Email is still a great way to get customers excited about your products. Before you can get started, you need an email software package that is compatible with your online store software. Then you choose whether you want to send HTML e-mails complete with colors and logo or rather plain text. I like to choose the latter and it is very suitable for small businesses. Your communication to the customer comes across as much more personal this way. Next, you need to build an email list in accordance with GDPR.
And in terms of customer service:
Tip: you can more easily entice visitors to sign up for your newsletter if they get something for it. If you are then ready to actually send e-mails, you want to do this as specifically as possible. Make sure each of your websites has a landing page that sends your visitors straight to the page Interior Designers Email List they are looking for. For example, I have a site that you can easily join. After that, an automatic e-mail flow is started where members are welcomed and the days or weeks after that they receive a very dosed e-mail from me.
Procedures and customer service
Over time, the specific e-mail stream will transfer to my main newsletter and I should have more than aroused the customer’s interest by then. In addition to automating and segmenting, it is smart to make an annual plan in which you can also include holidays, for example. Finally, it is important to always measure whether you are actually achieving your goals by looking at the conversion. That is, how many people go to your online store via a link in an e-mail to actually order something there.
