Privacy and Data Challenges Since the dawn of the internet, and certainly in the past 10 years, marketers and programmers have worked hard to continuously improve relevance and user experience. Users attach great importance to personalized content, personalized advertisements and relevance is and remains the magic word of many marketers. Improving relevance and user experience is based on the use of data.
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Optimizations and targeting can take place in a very targeted manner. Fundamental to the way we measure is the use of third-party cookies. On the other hand, privacy Luxembourg B2B List has also become an important social issue. We have many discussions about what we can and cannot measure, ask questions and voice our concerns.
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Now that the big tech companies have moved to the point of excluding third-party cookies, the tracking challenges for advertisers are growing. Purchasing decisions are increasingly being made in places that are not easily measurable. It is especially important for companies with a complex customer journey to be aware of this and to work on it, so that we interpret data correctly.