An integrative review and theoretical framework. Global Environmental Change, 29, 127–138. doi:10.1016/j.gloenvcha.2014.09.004 A push in the right direction Moral compensatory behavior can therefore be prevented by responding to the urge for a ‘consistent reputation’ towards the outside world. It’s about influencing behavior. Influencing has long played an important role in many marketing strategies.
From near bankruptcy to IPO: how does it go?
By responding to the unconscious brain of visitors, you can lead them to your goal. If you would like to learn more about this, the Online Influencing with Neuromarketing Kiribati B2B List Online Course might be for you. Yes, interesting! Blokker has been in the news a lot in recent years: almost bankrupt, IPO, renewal in MT, and 4 marketing directors in 6 years. How is marketing at the retail giant?
In this HelloMasters Podcast:
Martin van Velzen, Blokkers Director Marketing & E-commerce tells more in the HelloMasters Podcast. Did you know that Blokker has been around for more than 125 years? wow! It once started as an iron and wood shop in Hoorn and now has more than 400 stores in the Netherlands. A lot has changed, especially in recent years. Just look at the MT of the past 6 years: 36 different board members and four of them marketing directors. A lot has also changed in the field of marketing.