Errichiello has, however, a much more pragmatic view of this matter. And he is convinced that if so many brands currently put purpose. Before the quality of their products and services, it is actually because of. The current economic zeitgeist. And this «zeitgeist» devalues the specific. Value of products and services to bring to. The fore abstract ideas directly related to «lifestyle».
the toxic embrace of racism?
It is about placing sensitivity under the spotlight (at least facing the gallery) and hiding greed under the doormat. Perhaps for this reason, and aware of the hypocrisy that is sometimes lurking in a name change, many companies are reluctant Lithuania Email List to pass off markedly racist brand identities as sheet metal and paint. It is, without going any further, the case of Conguitos.
Halfway between hypocrisy
The famous Lacasa brand has been accused on more than one occasion of being racist due to the name and packaging of its product, but it remains faithful to its name and the mascot that appears on its packaging. “We have always wanted to convey an image of joy, fun and optimism,” the company assured last year after seeing itself in the pillory on account of the din caused by the Black Lives Matter movement.
