Is it wrong to ask for small actions?

How purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising, 38(8), 1202-1223. Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Zebregs, S., & Smit, E. G. (2019). Taking Close Others’ Environmental Behavior Into Account When Striking the Moral Balance?

You might recognize yourself

Evidence for Vicarious Licensing, Not for Vicarious Cleansing. Environment and Behavior, 51(9–10), 1027–1054. https://doi.org/10.1177/0013916518773148 Sachdeva, S., Iliev, R., Medin, D.L., 2009. Sinning saints and saintly sinners: the paradox of moral France B2B List self-regulation. Psychol. Sci. 20 (4) 523–528, https://dx.doi.org/10.1111/j. 1467-9280.2009.02326.x Truelove, H. B., Carrico, A. R., Weber, E. U., Raimi, K. T., & Vandenbergh, M. P. (2014).

that you regularly make air travel.

Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127–138. doi:10.1016/j.gloenvcha.2014.09.004 A push in the right direction Moral compensatory behavior can therefore be prevented by responding to the urge for a ‘consistent reputation’ towards the outside world. It’s about influencing behavior.

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