Is it wrong to ask for small actions?

How purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising, 38(8), 1202-1223. Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Zebregs, S., & Smit, E. G. (2019). Taking Close Others’ Environmental Behavior Into Account When Striking the Moral Balance?

You might recognize yourself

Evidence for Vicarious Licensing, Not for Vicarious Cleansing. Environment and Behavior, 51(9–10), 1027–1054. Sachdeva, S., Iliev, R., Medin, D.L., 2009. Sinning saints and saintly sinners: the paradox of moral France B2B List self-regulation. Psychol. Sci. 20 (4) 523–528, 1467-9280.2009.02326.x Truelove, H. B., Carrico, A. R., Weber, E. U., Raimi, K. T., & Vandenbergh, M. P. (2014).

that you regularly make air travel.

Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127–138. doi:10.1016/j.gloenvcha.2014.09.004 A push in the right direction Moral compensatory behavior can therefore be prevented by responding to the urge for a ‘consistent reputation’ towards the outside world. It’s about influencing behavior.

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