It is a design technique to subconsciously persuade the reader to take the desired action. The inverted pyramid consists of three building blocks. The top part tries to grab the reader’s attention. Here you make clear what the email is about. For example, you indicate that you are launching a new product. The middle part provides additional information. In this example, you could name some USPs. Finally, you try to lead them to the call-to-action in this way, such as ‘order product’ or ‘pre-order product’. Logical right?
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Example of the ‘Inverted pyramid’ email. Source: 7. Texts left aligned Make sure you align your texts to the left! This makes your emails readable. We are conditioned to read from left to right. For recipients who already have more trouble with (comprehension) reading or who have dyslexia, it is certainly a challenge if you center all the text. In jargon: you Hospital And Medical Insurance Email List take this into account with the accessibility of your email. But how can you use the inverted pyramid method? Very simple. Check out the RunKeeper example below.
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Still centering? Then only do this for texts that are shorter than 2 lines . An example of a newsletter using the ‘Inverted pyramid’ method Source: 8. GIF it a chance Using flashy GIFs sounds cool. Ask yourself whether it adds enough, or detracts from your main goal: achieving conversions. A GIF can distract from the call-to-action. But if you want to convey a story, GIF is of course very suitable. Like the steps you need to follow to create an account. Or certain product features that are difficult to describe.