Check carefully for your organization how you can best convey your message via e-mail and adjust your design accordingly. And to use the age-old cliché once again: keep testing! Most marketing efforts are split into branding, or performance marketing. But is the line between these two terms correct? Let’s take a look at both first so we’re all on the same page.
So stop the need
Branding marketing Marketing that influences the general public perception of your brand. Classic examples are: Red Bull as an extreme sports brand and Nike which identifies with athletes. Performancemarketing Marketing that is Germany WhatsApp Number List directly responsible for results in the form of leads, sales, or has a measurable impact on the public’s willingness to buy. Classic examples are:
maybe two or three channels
Coolblue and Zalando. They grew into their current form solely through performance marketing. (Yes, it’s true. Now that they have capital, they also invest in branding.) Okay, we’ve already done it above, but splitting these two is an outdated approach. Do we want to make marketing future-proof? Then a different approach is needed. Before we take such a drastic step, let’s first look at the cause of the current split. What led to the difference between the two? Mad Men vs.