In many cases, the stock prices of these types

Do not send on a fixed CPA, CPS or CPL Steering on the wrong KPIs can in some cases turn out to be even worse than working without KPIs. If you measure a lot, that does not mean that the correct KPIs are also being steered. In many cases we still focus on KPIs that do not always match the desired effects for the entire company. Many advertisers steer on a fixed CPA, CPS or CPL.

companies just keep

Not logical, because in those cases the focus is on the efficiency of individual (trans)actions instead of the desired results at the bottom. Just like working with fixed marketing budgets, working with a fixed CPA, CPS or CPL can put a huge brake Romania B2B List on your growth. The auction systems of companies such as Google and Facebook reinforce that effect.

made with the distribution

The difference between bidding a CPA of 8 or 9 euros can in some cases result in significant differences in volume. The variant of 9 euros can simply provide such more volume that the absolute profit at the bottom of the line also grows strongly. Logically, the choice should then be made quickly. KPI’s online marketing. Bidding to profit. It is important that the KPIs that are used must always. Be directly in line with the business objectives.

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