In jargon: you take this into account

That number has since increased further. Therefore, make sure you have a responsive email design . You are probably thinking: yes of course! However, as an email marketing consultant, I still often receive emails in my inbox that are not responsive. Every email you send must be legible. On desktop, but also on mobile. Keep that in mind in your design. For example, make sure that a two-column object like the one below, and certainly(!) a three-column object, is not displayed next to each other on your mobile.

Make sure you align your texts

Make sure they line up correctly. Or show a different header than the desktop version when the e-mail is loaded on a mobile device. If you use the same header, the text in that header may no longer be readable, due to scaling on a mobile device. Above you Finland WhatsApp Number List can see how a responsive design works. On the left you see the desktop version of an email. The layout adapts to the width of the screen, rather than just scaling. Vector image of a newsletter in three different sizes Source:

Texts left aligned

5. Alt-tags Always add alt tags in a newsletter. Alt tags (or alt texts) are alternative texts that are shown if images are not loaded when opening the email. A kind of safety net to describe the image that should be displayed. Images are blocked by default in some clients, such as Outlook. Only after giving permission or downloading the images, they are loaded. To prevent the recipient from only seeing a large area with a cross or a question mark, add alt tags.

Leave a comment

Your email address will not be published.