Images are blocked by default in some clients

Very simple. Check out the RunKeeper example below. Still centering? Then only do this for texts that are shorter than 2 lines . An example of a newsletter using the ‘Inverted pyramid’ method Source: 8. GIF it a chance Using flashy GIFs sounds cool. Ask yourself whether it adds enough, or detracts from your main goal: achieving conversions. A GIF can distract from the call-to-action.


But if you want to convey a story, GIF is of course very suitable. Like the steps you need to follow to create an account. Or certain product France WhatsApp Number List features that are difficult to describe. Moving image of a laptop Source: 9. View direction A long time ago, Maud Ebbekink of ConsumPsy wrote about certain techniques that can be used to influence our brain. Including controlling the viewing direction.

Above you can see

In this case the viewing direction of the newsletter reader. We do that with gaze cueing . With that technique, you draw attention to a certain object in your image, for example a call-to-action or a price. By having the person in the picture look at that object. Below the effect: The direction of the newsletter reader Source: 10. Image vs. text ratio Images make your message more attractive in a newsletter.

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