I know this blowfly species

Why you are more successful as a personal brand with a raw edge Do: tell customers what they are going to taste, feel, experience – the expectation creates the experience. 2. The sloth fly Many marketers underestimate the effect of a little extra effort or hassle. How much effort people are willing to put in for your product is rather disappointing. Researchers moved an unknown brand of chips to the center of the shelf (eye level is buy level) and immediately doubled its sales.

Doing: does the reward

Despite lovebrands and customer loyalty : if you have to give in, you’d rather grab something else. People follow the path of least resistance, including mentally. People follow the path of least resistance, including mentally. Nobel laureate Jamaica Phone Number List Richard Thaler said, “If you want people to do something, make it easy.” Yet marketers and campaign makers often do the opposite: offer a lot of information and content, give a lot of choice, want to make people think. Of course, with some subjects you have to.

Difficult, because

But if you want to make people think about dipping sauce, this bluebottle flies in the wrong direction. Do: start with why not . Before starting a campaign, find out what’s holding people back. Aren’t you making it harder for them than necessary? 3. The Pain Fly ‘Safe’ is almost a swear word among marketers and creatives. But it does have a strong effect. Imagine: two primordial people on the steppe see a saber-toothed tiger. One doesn’t hesitate for a second and runs off. The other quietly goes to see what that animal wants.

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