how will you measure

You see what a good objective does: it ensures that you set up campaigns with a sharp focus to achieve your goals. Be sure to share your objective with colleagues and other stakeholders. You will see your campaign come to life and get talked about. And you can get valuable ideas and feedback from that. This will also show you whether you need to set up new campaigns or whether you need to adjust current campaigns to achieve the desired result.

4. Think carefully about measurability:

2. Are you using a new campaign or are you deploying your optimized campaign? You have already put a lot of time and effort into optimizing your always on campaign. Finally you have found the right target group, the right keywords Belarus Phone Number List and the right message. The performance has gotten better and better. And now that the holidays are approaching, you are faced with an important choice. Are you going to use the always on campaign for the holidays or are you going to set up a separate campaign?

Are you already using remarketing campaigns?

It can be a good choice to temporarily use your always on campaigns for your campaigns around the holidays. You have already achieved a very good match with your target group, bidding strategy and performance in these campaigns. If you create a new campaign for a temporary promotion, the performance will probably be lower. It is a new campaign, so you still have to go through the learning curve to make the campaign profitable. And you simply don’t have that time since you want to catch up on the holidays.

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