Advertising Code Committee in 2021 about the advertisements and expressions on the website. Both Felyx and GO used words such as ‘sustainable’ and ‘green’. According to the Advertising Code Committee, these words will give the average consumer the idea that an electric shared scooter is by definition a sustainable choice. That claim is too absolute and, according to the Environmental Advertising Code.
The Advertising Code Committee
It must then be possible to prove and be very well substantiated. Also read: Sustainable communication without greenwashing? 6 tips A less absolute claim, such as a comparison, is sometimes possible. How green Sweden Email List is an electric bicycle? An electric scooter is therefore not so green because of. The battery and these advertisements are not allowed because they are too absolute.
Everyone knows how a hybrid car works
But what about an electric bicycle and the statement ‘nothing rides cleaner’? Gazelle used this in a commercial, in which the cyclists cycled between cars that were standing still in traffic jams. That bike is cleaner than that car, right? According to the Advertising Code Committee, this was not enough.
