Homogeneity within the segment does not exist

Being different people you wouldn’t reach otherwise? They live in different places, just read different magazines and watch separate TV shows? Do they also have a different spending pattern? In my consumer survey among more than 3,000 participants, this appears to be true for certain expenditures. I asked: Do you consider yourself “a gay consumer” ? and How could a “gay consumer” be different from other consumers ?

Marketing can play a role in confirming

The biggest differences were about “needs and wishes” and “other products and services”. These are both abstracts – more concretely: LGBT people consider it much more likely Brunei B2B List that they have a higher disposable income (42% against 27%) and a different spending pattern (32%-21%). They also say that they have a different holiday pattern (26% against 21%), which is less recognized by heterosexuals.

More than two-thirds of these consumers

Finally, LGBT people think they are more trendsetters than heterosexuals. Also read: Storytelling & the LGBT+ consumer: 4 inspiring cases 3. Segments are measurable How many LGBT consumers are there then? We’ve often heard “10%” – a number of companies even use this as a “code” in their name to represent their target market, such as: 10percent.com, “shopping for the gay community since 1995” Comcast Home Network:

Leave a comment

Your email address will not be published.