Alfred Verhoeven is in the final phase of his PhD research Marketing the Rainbow. He previously published Get woke, go broke , Storytelling & the LGBT+ consumer: 4 inspiring cases , Netflix: target group segmentation or pinkwashing and Forbidden Fruits: the (gay) advertisements that did not go unnoticed . Give your target audience a face and a story Thorough market. Research and a feeling for this market are two important pillars for success.
While their expenses may not be
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They may not all buy
However, this was during the short breather ( no pun intended ) regarding the measures surrounding the pandemic. Are you going for happiness or demonstrable results? So the biggest factor of hype creation is a good dose of luck. If you prefer to go for demonstrable results, you will have to switch to a different, more result-oriented approach. The Training Results-driven marketing can help you with this.