He has now been working at Exact for 10 years. It started for him as a copy specialist for their new product at the time: Exact online. This is now their best-selling software. He grew through all kinds of positions to eventually Principal Marketing Strategy and Operations.
Richard Francis was born
As Head of Strategy and Operations, he focuses on the collaboration between product, sales and various marketing teams. In this HelloMasters Podcast Richard tells you about: the role of marketing within Exact Exact’s marketing funnel: from Senegal Phone Number List branding campaigns to sales conversations B2B SaaS marketing techniques, and which ones work well for them CMOs and what a good chief should have in store!
For those who are not in the
HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast on Apple Podcasts and Spotify . Powered by HelloMaaS and Frankwatching.