Aunt Jemima , to lead by example and say goodbye to stereotypes of a racist nature. For decades the brand’s logo, featuring a black woman in a headscarf. Aunt Jemima’s image seemed to look deliberately in the mirror of Mammy. The good-natured black slave girl from the movie. Gone with the Wind (the same one who lived devoted to the well-being of her white masters).
The Swiss multinational
Aware that Aunt Jemima was not in line with PepsiCo’s values in the 21st century. The American multinational decided to undertake a “makeover. Another brand whose name (and logo) had in the eyes of many racist connotations. Uncle Ben’s , has been Latvia Email List rebranded as Ben’s Original. With the change, Mars Foods aims to create a “more inclusive future” for the rice brand. But across the seas, they have mutated their name, not only brands that put black people in the pillory.
Aunt Jemima’s image seemed
Vanilla Eskimo Pie ice cream (whose name was potentially searing to indigenous peoples of North America) has now adopted a much more innocuous name: Edy’s Pie. The rumblings of the Black Lives Matter movement did not. In Australia, for example, Nestlé’s Red Skins candies went. Through the baptismal font again to become known as Red Ripper.