Google introduced shoppable

That is not logical at all, because that number is of very great importance. It not only determines the return you can make. On your online marketing investments today, but also determines how sustainable the strategy you are currently pursuing. Customer retention rate. Image source: r-bloggers The margin you make as a retailer on the sale of one telephone or television will often not differ that much.

Conversational commerce

But, if the customer orders something from you 5 times a year, and only 2 times from the competition, the differences suddenly become very large. The basis for a huge flywheel is then quickly laid. Many large parties have seen this early on Netherlands B2B List and have acted accordingly in the implementation of their strategy. Amazon promotes retention with Amazon Prime, among other things.

Not all customers pick up

Bol does that with Bol.com Select. With these retention programs they are able to retain customers for longer, earn more money from these customers and are therefore able to invest more money in the acquisition costs of a new customer. 13. The battle of the business models continues In fact, we basically only know 4 different business models. The oldest – and often least flexible – model is the model of hotels and car manufacturers.

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