Google and Amazon on alert

The YouTube acquisition — for which they paid $1.65 billion back in 2016 — may have turned out to be the best acquisition in Google’s history. Google video search. Image source: Google In addition to changing consumer behaviour, an important driver of this growth is the interweaving of branding and performance . It is very important for advertisers to map out the actual (financial) impact of video advertising in addition to reach, so that they can view it more as part of the total funnel.

Voice puts all tech giants on edge.

This poses a number of challenges, especially for companies with a complex customer journey . Not least when it comes to tracking . But the choice is actually simple. It just deserves attention, because video also offers an excellent opportunity to diversify within your online marketing effort. Unlike search ads, there’s a lot more competition when Croatia B2B List it comes to video. In addition to YouTube, channels such as Facebook, Instagram, TikTok and LinkedIn can also form an inexhaustible source for getting more return from every online marketing dollar.

Google and Amazon are in a perfect

4. Live commerce: it’s showtime! In May 2016, Alibaba pioneered Taobao Live . It marked the beginning of a new potential chapter in the way online products are sold. What started as an experiment quickly grew into an increasingly important means of getting people to make a purchase. During Singles Day, Alibaba already realizes many billions of dollars in turnover with the help of live commerce . During online live streams, advertisers combine multiple needs.

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