If we look at the interest in the keyword ‘QR code’. We see that it reached its peak in March 2012. After 2012, we see a decrease in the number of searches for this term.Keyword QR code in Google trends. There are a number of reasons why the general interest in the. QR code as a marketing tool has declined: You first had to download an app to scan a code. In addition, it was often faster to type the URL in the address bar of the browser on the smartphone.
Bridge the gap between off- and online
Cameras on smartphones were of a much lower quality, so the code often had to be larger and more prominent in the design. The apps to scan a QR code often had their own browser in which the URL was opened. This greatly limited the Tunisia Email List functionality compared to the standard browsers of iPhones and Android phones. Mobile devices were often not yet able to display websites correctly. Websites were often developed for desktop devices only.
Making offline channels measurable
According to a study by Guido Gerritsen ( QR Code Monitor ) it appeared that almost three quarters of the QR codes placed in door-to-door leaflets lead to disappointment. The result of these defects is that marketers also realized that the consumer gave up as soon as he or she saw a QR code. Consumers did not yet feel the urgency to use the QR code on a large scale, so marketers no longer felt the urgency.
