A good example of the latter is the Nike Adventure Club. Nike offers subscriptions for children’s shoes and builds a strong emotional bond with the target group. No doubt in the hopes that today’s Adventure Club members will become tomorrow’s Nike community. In this example, the concepts of membership and subscription come together in a strong way.
Nike Adventure Club Culture Marketing: Recruitment, Recruitment, Recruitment Back to the culture sector. Theaters, pop venues, concert halls, art houses, museums, and Canadian Pharmaceutical Email List other institutions strive without exception to find a large and diverse audience. This requires a continuous effort to promote individual offerings, such as an exhibition or a theater concert. And that effort is almost never enough.
In the cultural sector
This is a familiar picture for anyone who has ever worked in a cultural institution: the general manager who storms into the marketing department in panic and demands that more ‘promotion’ be done, given the disappointing ticket sales. The idea is that more advertisements, more outdoor advertising and (especially) more emails should save the event.