Figure 5. H&M cookie notice, obtained on 19-02-2021. On the positive side of this cookie notice, consent is clearly given voluntarily. Refusing cookies is just as easy as accepting cookies. The buttons are the same size, and the action you perform is the same. You can also use the website on your desktop without responding to the notification, although it still takes up a lot of space on the left side of the screen.
More generally
On mobile, this is effectively a mild cookie wall, because the notification takes up almost the entire screen. With Nespresso (image 6) the notification on the desktop is even more pleasant because it is at the bottom of the page. This allows you to use the Communication Email List website better without responding to the cookie notification. Again, this only applies to desktop users, because on mobile the notification is so large that it takes up almost the entire screen.
No free choice
In this notification too, it is just as easy to accept cookies as it is to refuse them, namely by pressing a button. Screenshot of the Nespresso website. Figure 6. Nespresso Cookie Notice, obtained 2/22/2021. Best practice What is a really customer-friendly cookie notification? It can be seen in Figure 7. The buttons for reject and accept cookies here are the same size and clear.
