The most important thing is to collect the data yourself, for example via forms and wizards. The better you use this, the better prepared you will be for the cookie-free world. Step 3. Investigate partnerships with media publishers Because behavioral targeting is going to be very difficult, contextual targeting will grow. To make this possible, you need to use external platforms and websites that offer.
To be less dependent on third-party data
Content that is relevant to your target audience. It is highly recommended that you research this thoroughly and look for relevant partners that your target audience is active on or that are relevant to your industry. Consider, for example, display Austria Phone Number List advertising on a relevant blog, which offers the same content as the industry in which your organization is active. This is already possible via the existing Display networks such as Google.
party data strategy
Businessman with dart arrow illustrating targeting as a step towards a first-party data strategy Step 4. Put yourself in the shoes of your target group even better As mentioned before, contextual advertising will become very important. This means that it is also becoming increasingly important to better understand your target audience. Why do they exist, what are their motivations, what are their interests?