Blokker has been in the news a lot in recent years: almost bankrupt, IPO, renewal in MT, and 4 marketing directors in 6 years. How is marketing at the retail giant? Martin van Velzen, Blokkers Director Marketing & E-commerce tells more in the HelloMasters Podcast. Did you know that Blokker has been around for more than 125 years? wow! It once started as an iron and wood shop in Hoorn and now has more than 400 stores in the Netherlands. A lot has changed, especially in recent years.
What role does 3rd party data play?
Just look at the MT of the past 6 years: 36 different board members and four of them marketing directors. Much has also changed in the field of marketing. In 2016, Sex in the Blokker, oops City, with Sarah Jessica Parker in commercials. Now the focus is on a hybrid channel strategy and especially Peru B2B List an agile marketing method. Who is Martin van Velzen? Martin van Velzen is the Director Marketing & E-commerce at Blokker. As a true retail marketer with experience on the agency and brand side at Amsterdam RAI, AS Watson and Action.
From near bankruptcy to IPO: how does it go?
Martin has been working at Blokker since the summer of 2020. A challenging role, due to Covid19, of course, all 400+ branches closed in March 2021. 5,000 employees were at home. But postmen were overloaded. What does Blocker do? Deliver yourself! In a few weeks ‘Blokker express’ was launched. Strong example of agile working! In addition to flash delivery, the e-commerce offer has also grown rapidly. bol.com is also an important partner. But is this a competitor or a strategic partner?