In 2016, Sex in the Blokker, oops City, with Sarah Jessica Parker in commercials. Now the focus is on a hybrid channel strategy and especially an agile marketing method. Who is Martin van Velzen? Martin van Velzen is the Director Marketing & E-commerce at Blokker. As a true retail marketer with experience on the agency and brand side at Amsterdam RAI, AS Watson and Action. Martin has been working at Blokker since the summer of 2020.
In addition to flash delivery
A challenging role, due to Covid19, of course, all 400+ branches closed in March 2021. 5,000 employees were at home. But postmen were overloaded. What does Blocker do? Deliver yourself! In a few weeks ‘Blokker express’ was launched. Strong example of agile working! In addition Guam B2B List to flash delivery, the e-commerce offer has also grown rapidly. bol.com is also an important partner. But is this a competitor or a strategic partner? Martin tells all about Blokker’s marketing and e-commerce journey in the podcast.
Martin has been working at Blokker
In this HelloMasters Podcast: From near bankruptcy to IPO: how does it go? Blokker CEO Jeanine Holscher wants a startup culture. How do they handle that? What role does 3rd party data play? Which marketing channels work well for Blokker? HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast on Apple Podcasts and Spotify . Powered by HelloMaaS and Frankwatching.