SEA campaigns are a good example for many verticals. As long as the money keeps flowing, your campaigns are where they need to be and working great. But SEA works like a steam train. Once there are no more coals to put in the locomotive, the locomotive will slow down and maybe even come to a stop. So make sure your star campaigns get the budget they need.
Question marks :
Note, SEA campaigns tick many boxes to identify themselves as a star, but that is certainly not always the case.. As is often the case, the vertical in which Forex Email List you operate as a company dictates whether a marketing approach will work or not.. So don’t be surprised when your SEA campaigns turn out to be dogs! Dogs Your dogs campaigns are the first campaigns you want to phase out.
The BCG Matrix is a simple
Their effectiveness is very limited and the channel they operate in will not grow quickly. However, there are exceptions. Just because a campaign is in the bottom left of the matrix doesn’t mean you should disable it automatically. After all, dog campaigns can still be profitable. While their returns may be limited, the low cost can still give you a decent profit and give you a good reason to keep them alive.