Tolerance It’s a bit of a bad word, and it’s sometimes used as an objective, or success. But that is not it. It shows a kind of balance of power: you can walk around here, but don’t get on my nerves, please. We make the rules here, so stick to them. We really need to skip this stage as soon as possible, but it is part of the process. Millennials are also the most tolerant generation ever, and in that context it is a trait that is broader and leads directly to phases 5 and 6.
representation to respect
5. Acceptance We’ve come a long way now! You can be part of our circle, group, family, association, society. You and me, we’re equals even though we both do our thing. We are no longer surprised by two men walking hand in hand on the street, or Uzbekistan Email List two girls kissing each other deeply. Likewise, we shouldn’t bat an eyelid when we meet a transgender person, or someone we don’t know whether it’s a man or a woman — and just don’t ask, or even consider that question!
Marketing the Rainbow:
Pantene has been paying extra attention to transgender clients for a few years now (I have no fewer than 27 relevant videos on my YouTube channel , and see my separate case study ). With a few beautiful campaigns and slogans they show inclusivity for this vulnerable group, including “A Girl Named Kevin”. 6. Respect That’s the dot on the horizon. Where we are not only recognized and acknowledged, but also valued and respected. Wherever we all have equal rights, and that is supported or shown in advertising and communications.
