Does it respond to a market stimulus

These are essentially interesting conclusions that belong to the theorems in my dissertation. 1. Homogeneity within the segment The most obvious factor connecting gay consumers is their sexual identity. Marketing – or at least much of it – doesn’t look at that aspect of a consumer. Leaving aside the casual lure of a misplaced near-nude model to grab the prospect’s attention, a classic example is the lady in bikini, sitting on the hood of a car.

The target segment is large enough

The image has no relation to the product, but it does serve its purpose. Get attention. Homogeneity The adage goes: “Sex sells”, so just like in regular marketing, Bangladesh B2B List is also used in advertisements for the LGBT consumer. However, then I have to immediately ‘discriminate’, because that community is quite diverse. The theme of ‘sex’ is also very different for many groups. So now I’m mainly talking about gay men.

Segments are accessible

The seduction of (half) naked models A good example are the fashion brands (Armani, Dolce & Gabbana, Abercrombie & Fitch, Calvin Klein) that can use hunky models functionally – after all, they have to show how good their underwear looks. But many other industries and brands have also used the temptation of (half) naked models to draw attention to their brand.

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