We can combat climate change with our own behaviour. The national government is therefore trying to encourage citizens to take action themselves and to become more sustainable. The ‘everyone is doing what’ campaign is a good example of this. The idea behind this campaign is: if we all take a small step to live a little more sustainably, together we can make a big positive impact. But is that really so? Or can asking for a small action for the environment actually lead to less sustainable behaviour?
From ‘everyone does what
The ‘ Everyone Does What ‘ campaign provides practical tips for a more sustainable life and also offers a ‘What can you do’ test. It seems like a good initiative. Many of the actions mentioned are small and easy to perform, such as encouraging the use of LED lights and healthy Norfolk Island B2B List fruit and vegetable choices. Under the motto ‘every little bit helps’, we are working towards big results. But does that work? Not always, according to various studies. Taking a small positive action for the climate can actually have a net negative effect on how sustainable we live.
everyone does (quite) a lot
Cause? So-called ‘moral self-licensing’. The government’s ‘everyone is doing something’ campaign. Moral self-licensing: compensating for good behavior with bad behavior Moral self-licensing involves the following: you use the fact that you have done something good before as an excuse to behave less ethically or less well later on. Examples of moral self-licensing are: You have installed solar panels and then worry less about your power consumption (which ultimately means you use a lot more).