However, in practice it is a bit more nuanced. After all, asking for a first (small) positive action also yields benefits. First of all, you lower the threshold to do something for the climate with small and concrete actions. The government offers many concrete examples on the campaign website that are easy to implement and yield immediate results. In addition, a first small step can also lead to a next positive step ( also known as the spillover effect ).
We can use this in campaigns
Or the first small step can be used as a stepping stone to participate in larger actions. That follow (aka the ‘foot in the door’ technique). Also read: How much energy does cryptocurrency really consume? Bitcoin vs. the environment For example: we first ask people to use LED lamps and then we will also Colombia B2B List encourage the use of solar panels. The essential question that must now be asked is: ‘How can we ensure that no moral compensatory behavior occurs, but that a first action for the climate leads to new actions?
A second way to reduce
Ways to avoid moral compensatory behavior There are various ways in which we can counter moral self-licensing and actually enhance positive spillover effects. First of all, we can make use of our urge for a ‘consistent reputation’ towards the outside world. An example: suppose I proudly tell my neighbors that I have bought sustainable lamps for my entire house and garden, because I think it is important to make my home more sustainable. I have built a reputation towards the neighbors as a climate conscious person.