The long-standing partnership with Shell was heavily criticized. Social developments: gender equality in particular is a hot topic for the toy manufacturer. These 3 topics have an impact on almost every market. How does LEGO deal with this? LEGO knows how to continuously adapt to the changing market and customer expectations.
Image is extremely important to LEGO
LEGO uses a growth strategy in the existing market category and the group expands geographically every year. In addition, they also participate Cameroon WhatsApp Number List in other markets through films, games and communities. This is a smart strategy that has a reinforcing effect, because in this way they embrace the developments without changing the core business .
LEGO knows how to continuously
Image is extremely important to LEGO as it has educational obligations to the target audience and the parent is the one making the purchase. LEGO switches to 100% renewable energy and supports schools and educational institutions. In this way, LEGO also deliberately moves with society. Finally, the market strategy determines how you approach the market All these factors together ensure.