Create Engagement & Interaction for Lead Qualification You know, people sign up for a webinar with the idea ‘I’ll listen to the recording later’. Firstly, this rarely happens in practice, secondly, the engagement is much lower because they often only scroll through the slides. It is therefore important to actually get people to your webinar. You can do this by building up the bond with the listener beforehand .
target group and tooling
A useful tip here is to ask people about their learning objective during their registration . You then approach them by email (1 to 2 weeks before the webinar) with the question whether you can US Companies Board of Directors Email Addresses send them something. You then send them a nice gift (for example, we use bound notebooks with our logo). On the printed label we state: ‘See you next week at our webinar, where you will hear all about [LEARNING OBJECTIVE]’.
This approach ensures that we have up to 70% participants, while this was 20-40% without this approach. And yes, that costs money. But here too I would like to emphasize that you really have to take a webinar seriously and that this requires an investment. In addition, there is the interaction during the webinar. If you use chat and the polls correctly, you ensure interaction on the one hand.