To evoke that same feeling of a pleasant evening. A theater usually has a regional function. Now that everything is online, this suddenly becomes a national function. This requires a different approach when it comes to digital marketing. After all, you are dealing with a much broader target group that has never heard of the theatre. With the See Think Do Care model, a target group has been identified for each phase.
Using Spotify Ads nationwide
The message remained the same ‘Christmas always comes’, but a different goal for each phase. From informing and enthusing (in the See and Think phase) to the purchase of the Theater Home Box and the performances in the Do phase. The Care phase must Pharmaceutical Email List now show whether the new target group is permanently fascinated and will also visit the theater (online) in the coming season. Visual from Team Nijhuis. Using other channels and approaching the right target group © Team Nijhuis.
Deploy Display Ads nationwide
The theater in a much more action-oriented way per performance includes Advertising on Nu.nl and Algemeen Dagblad A direct collaboration with DPG Media to reach specific audiences in the Randstad. To draw attention to the theater from Enschede there too. With 350,000 impressions, a beautiful channel with a good reach. Using Google Ads nationwide Instead of approaching a target. Group regionally per performance, use is now being. Made to promote Christmas nationally in the Netherlands.